Ricoh, a global giant in digital office equipment, engaged Altamira to help differentiate its Savin brand and excite their dealer partners. Our concept was to get past the category "speeds & feeds" feature focus to deliver a more emotional extended end benefit that Savin has the products and people to help you and your business succeed. The Savin story was told via an integrated marketing communications program dramatizing how the brand promise delivers at the "moment of truth."
"Moment of Truth" Campaign
The campaign included television, print, radio and digital advertising as well as support materials in dealer showrooms. Dealer partners were also supported with customized materials, a web-based "ad maker" and engagement initiatives through our Savin Success Studio at their annual dealer conferences.
Gestetner Print Campaign
Gestetner was a long-forgotten brand when Ricoh asked Altamira to create a print campaign that would support Gestetner dealers and create awareness in key their markets. "Gestetner gets it done" became the brands rallying cry with copy points that reinforced the brand's name while also conveying their products functional benefits.